Over 20 years developing licensing partnerships and programs that drive retail success

President Betty Lyke

Specialties: Negotiate licensing deals, develop line plans, maintain relationships with manufacturers and retailers, develop and execute marketing events to drive sales.

Licensing Authority

Development Visionary

Retail Expert

Partnership Leader

Building Stratigic Partnerships

• Licensing Managment

• Retail Buisiness Development

• Partnership Marketing

Cultivating Programs

• Trend Forecasting & Research

• Competitive Research

• Retail Outread

Product Placement

• Sales, Marketing and PR Strategies

• Promotions Development

• GWP and PWP Events